Do you have a blog? Or have you considered starting a blog?
What has stopped you in the past? Worried you may run out of ideas and not be able to remain consistent with it? Not clear on what to write about? Not sure how to find your voice?
I have had all of these concerns, and more, I assure you. I recently learned a strategy for creating an editorial calendar that I have been using for the past few months, and I wanted to share it with you today.
Step 1: Brainstorming
Sit down and brainstorm every idea you can think of for blog headlines. Come up with 40 or 50 ideas.
- What you most want to write about?
- What do your customers or audience members most want to hear about from you?
- What do your clients or prospective clients ask you about the most?
- What themes do you see in the work that you do that you want to educate others on?
The key to brainstorming is to get all ideas down on paper and not judge or critique them. Let them flow out of you and put them on paper.
Step 2: Review your List
Give yourself a day or two of space after brainstorming your list. Then come back and review your list.
- How can you group the items on the list into categories? You can use these categories on your website to organize your blog posts.
- What additional ideas do you have?
- What ideas originally made the list that you aren’t excited about and can cross off?
Step 3: Create a Schedule
The next step is to put the blog post titles in order. If you have created multiple categories, you might want to focus on one at a time, or you might want to mix them up and alternate topics from each category.
Determine how often you want to publish your blog. Is it once a week? Once every two weeks? Once a Month?
Decide when you want to start posting, and then assign dates to your list of blog posts that have now been prioritized and put in order.
Step 4: Write Your Blog Posts
Schedule time on your calendar periodically and write blog posts. I like to batch them instead of writing one each week.
For instance, you might block 2 hours of time on your calendar on a particular date, and write as many blog posts from your list as you can in that timeframe. Based on how many you are able to write, you will get an idea of how often you need to set aside time to write.
Alternatives to writing your own posts are to curate posts from others in your network that you think your audience would enjoy hearing from, or to hire someone to help you write blog posts. However, there is no substitute for writing and addressing your audience in your own voice, so make sure you build some of that in too!
Step 5: Schedule the Blog Posts
If you are using a WordPress site, you can download a calendar plugin that will allow you to schedule your blog posts out into the future. I use a plugin called “WordPress Editorial Calendar”, but there may be others out there that would work well for you. Do a little research and find one that you like.
This way you concentrate your effort of writing and scheduling your blog posts, and you don’t have to worry about it every week (or whatever your chosen cadence is).
Now I’d love to hear from you. In the comments below this post, let me know what tips or tricks you have employed to communicate regularly with your audience. What has worked well for you?
Have a great week!